Senior Customer Data & Analytics Manager Posted May 20
Opus Recruitment Solutions Ltd , Nottingham, Nottinghamshire, United Kingdom
 
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Global utilities company is looking for a Senior Customer Data & Analytics Manager to join their team in their Nottingham office.

Responsibilities include

Development and promotion of the strategic vision for customer data analytics.

Responsibility for the data supply for all customer and prospect communication across direct mail, email, statements, digital, telemarketing and F2F.

Operational management of all aspects of the function, including campaign execution, campaign measurement, modelling and data management.

Development and management of CRM and analytical infrastructure capabilities with particular reference to analysis, delivery and integration dimensions, including scoping 3-5 year system and vendor roadmap, capex business case development, etc.

To comply with all relevant legislation during utilisation of data assets in the application of propensity and optimisation techniques.

Define and implement the strategic roadmap for customer data and analytics, including data, infrastructure, and analytical capability.

Identify size and prioritise business opportunities which can be unlocked through application of customer data, in marketing and in other functions; develop and drive the adoption of business cases to build additional capability to capture opportunities.

To lead the definition, creation, implementation, measuring and maintenance of statistical and mathematical models to support Sales and Marketing and requirements across the Consumer and B2B businesses.

Define, specify, test, sign off and implement appropriate analytics and CRM infrastructure developments and enhancements as required, ensuring strategic fit and appropriate standards of operability, auditability and efficiency are maintained.

To drive marketing decisions which are fully optimised and ROI focussed, working with other functions as necessary to improve marketing decision making and drive better ROI

Ensure that the commercial value identified by correct application of models and scorecards is effectively delivered to the bottom line through optimisation of data assets.

Develop a team of analysts ensuring high performance levels, appropriate behaviours and personal development of all team members. Qualifications

Essential:

Graduate level individual with degree in mathematics, statistics or with relevant technical components.

Significant relevant and broad business experience with exposure to advanced analytic techniques, CRM infrastructure operation or campaign management and execution.

Strong management and leadership skills with particular reference to specialist/technical teams.

In depth exposure to IT development and operational methodologies, with the ability to talk to technical colleagues about detailed technical issues

Strong communications skills with particular reference to being able to explain complex technical issues to lay audiences and driving performance outside own team

Commercial nous and able to identify business applications for data & analytics and to talk the language' of senior decision makers Desirable:

Financial services, utilities or telecoms experience

A relevant postgraduate qualification is also desirable.

Employment Type: Permanent

Pay: 75,000 to 85,000 GBP (British Pound)
Pay Period: Annual

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