In conjunction with the credit union's marketing plan and initiatives, develops, implements and maintains the credit union's advertising materials to provide accurate, up-to-date information on products, services, rates, promotions, and articles. Assists in promoting credit union products and services via the various delivery channels and evaluates for member and potential member utilization. Coordinates and evaluates all applicable vendor relations. Assists the department in promoting a positive image for the credit union that projects distinctiveness and brand recognition to current and potential members.
Develop and direct core 12 month marketing plan and execution. Including: specialization for (Corporate, specific plans further defined for Westlake, Youngstown, Lake County). Create visual designs that effectively communicate product function and brand identity.
Determine the overall style or tone, desired for each project or campaign. Oversee all branding and design across all marketing channels, before publication to be sure it is insightful, creative, consistent, effective and answers the questions; Why we are doing this? How will this increase revenue?
Stay consistent with our brand identity (testimonial; member focus), logo, and product campaigns. Develops detailed budget and timeline for said campaigns. Review and approve designs, artwork, photography, graphics and layouts developed by other staff members; present designs to management for approval.
Creation of all marketing and communications content, based on target audience, positioning, and media channels. Enforcement of branding and compliance standards.
Website maintenance/User Interface, Mobile App design and functionality.
Direction of all digital and social media activities, including search engine optimization.
Organize outbound calling initiatives - collaborate with Raddon and Sales Manager to set objectives and measure ROI.
Author Newsletter for members and employees, internal/external communications.
Mailings and mail list
Adobe Creative Suite Illustrator, InDesign, and Photoshop. HTML & CSS, Constant Contact, Dreamweaver and Website maintenance.
Smoke Free work place.
Employment Type: Permanent
Work Hours: Full Time
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