EL-10341 Paid Search Director Posted Feb 14
GTN Technical Staffing , Dallas, TX
Paid Search Director


Location: Downtown Dallas, TX

Position Type: Direct-Hire

Hourly/Salary: BOE!


GTN Technical Staffing is currently seeking a Paid Search Director for a Direct-Hire opportunity located in Downtown Dallas, TX. The Paid Search Director will assist in the development/execution of strategic/tactical initiatives to meet end-client needs/goals, from conception to completion. The Paid Search Director will educate clients on each strategy/tactic, working with them directly in a professional manner. The Paid Search Director will train paid search staff and grow the team.

Develop paid search campaigns/testing protocols

Monitor Pay-Per-Click/Cost-Per-Click campaigns with bid management tool/Search Engine user interface

Generate client campaign performance reports (weekly/bi-weekly/monthly/quarterly)

Meets deadlines for updating campaigns for optimizations and product/service promotions

Reports any budget, content or technical problems affecting the campaigns

Attends internal and client meetings as required

Provides POVs for new search engine advertising initiatives and on an ad hoc basis in response to questions from internal teams and clients

Maintains an expert-level understanding of search industry trends and changes

Makes campaign optimization recommendations to search clients and account teams

Presents campaign performance reports to search clients and answer questions competently and professionally

Produces professional work products on time and on budget

Oversees day to day operations of direct reports


3+ years of experience in the following skill sets

Paid Search Campaigns - Marketing/Digital Media

PPC (Pay-Per-Click) Marketing - In-House and/or Agency

Technical PPC Experience - Across All Search Engines

Current/Emerging PPC Trends/Technologies (knowledge)

PPC Platforms (knowledge)

Analytics Tools - Google Analytics/SiteCatalyst/CoreMetrics/MS Excel

CMS - Content Management Systems Platforms (knowledge)

Project Management - Campaign Set-Up/Implementation/Reporting, etc.

MS PowerPoint - Creating Executive-Level Presentations

Exceptional (Written/Verbal) Communication Skills

Employment Type: Permanent
Work Hours: Full Time
Other Pay Info: BOE

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