Digital Marketing Manager Posted Aug 30
iManage , Sunnyvale, IL
 
Overview

We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels. Responsibilities include planning and executing inbound (SEO, SEM, Paid to advertise) as well as outbound (email, direct mail) campaigns.

Primary Responsibilities

Plan, execute and optimize outbound digital campaigns
Email nurturing programs through Marketo
Social outreach
Collaborate with internal teams to create landing pages and optimize user experience
Plan, execute and measure experiments and conversion tests
Plan, implement and optimize iManage website search performance (SEO) Campaign Management:
Work individually, with outside agency and in collaboration with internal domain experts to create and optimize SEO strategies
Plan, execute and optimize iManage online advertising campaigns
Social media (LinkedIn, Facebook) Search advertising (eg. Google)
Paid advertising (eg. legal websites)
Identify trends and insights, and optimize spend and performance based on the insights
Collaborate with agencies and other vendor partners
Thinking great thoughts, innovating
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Brainstorm new and creative growth strategies
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Instrument conversion points and optimize user funnels
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Position Requirements

BA/BS Degree in marketing, business or communications with an emphasis in digital media, social media, or related field.
5+ years relevant experience
Experience building, launching, and managing digital marketing campaigns for B2B technology or solutions
Experience crafting, running and optimizing outbound email campaigns (hand on)
Experience running and optimizing paid advertising campaigns
Experience running paid advertising campaigns on LinkedIn, Facebook.
Experience managing external SEO, advertising, creative vendors
Expertise in common Office (Word, Excel, PowerPoint) tools
Excellent, professional written and verbal communication skills (English).
Ability to work independently and in a team environment.
Exceptional time and project management skills, including the ability to handle multiple stakeholders with changing priorities.

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