Digital Marketing Expert Posted Feb 15
Global Resourcing , Amsterdam, Noord-Holland, Netherlands
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My client, a market leading Salesforce partner based in the Netherlands, are looking to expand the digital marketing capabilities they can offer to their clients and as such, are looking for a digital marketing expert to join their team.

The main responsibilities are as follows:

Facilitate workshops with customers, designing Personas, Customer Life Cycles, Customer Journey's, identifying Moments of Truth, and converting these journeys into actual automated marketing flows in a marketing automation tool.

Design, develop, test, document, and deploy high quality customer processes in marketing automation platforms based on industry best practices as well as business needs.

Manage the process of implementing improvements and new tool functionalities.

Deliver support and solutions for break/fix issues in automation processes, email templates and landing pages.

Communicate and collaborate with business and technical resources and stakeholders regarding status, business and technical issues and creative solutions.

Interface with business analysts and technical staff and be responsible for delivering complete work products.

Research and keep current on marketing trends and technologies and communicates trends and future needs from a business perspective.

Document best practices and operational procedures.

Experience required:

A Marketing degree

3+ years of digital marketing experience.

Experience in B2B Marketing

An understanding of HTML for emails and landing pages.

An understanding of usability and how this applies to digital marketing.

Copywriting skills or experience aren't required but an understanding of what makes good content for the different stages of the buying funnel and how to recycle content is needed.

Functional knowledge CRM data structures and understanding of how to leverage CRM tools to meet complex process and reporting requirements.

Excellent interpersonal skills, as well as excellent communication skills, verbal and written to both technical and non-technical audiences that are in a geographically dispersed environment (conference calls, Skype, face-to-face).

Ability to work on multiple tasks and deliver results with aggressive timelines.

Able and willing to work independently and in a fast-paced environment with tight deadlines, with minimal supervision.

Take initiative to recommend process improvements and demonstrate creative thinking.

Demonstrate self-motivation and the ability to grasp concepts quickly.

Demonstrate sharp, analytical, problem solving, and decision making skills.

Experience with one or more of the following CRM related tools: Salesforce, Pardot, ExactTarget, Eloqua, Marketo, Hubspot

If you are interested in this position then please apply now, or alternatively send your CV

Interviews available as early as this week!

Employment Type: Permanent
Other Pay Info: Excellent Salary