CRM Email Marketing Executive Posted Feb 17
Comvergent Limited , Kingston Upon Thames, Surrey, United Kingdom
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Role CRM Executive/Email Marketing Executive

Location - Kingston Upon Thames

Salary £30,000 to £33,000

Our client is recruiting for a technical CRM Executive, with Strong CSS, HTML and JavaScript skills along with good understanding of SQL, however this is not a developer role and the focus is on "Email Marketing"

The ideal candidate will support the CRM function to ensure that all life cycle communications are on brand and optimised for engaging and retaining customers and driving revenue through repeat bookings.

Skills: CRM, SQL, CSS, JavaScript, HTML, CMS, Email Marketing, Emailing expert, ESP, Photoshop, Illustrator, Faststats, PeopleStage, Google Analytics

Key Tasks:

Work closely with the IT, ESP account manager and analytics agency to build life cycle communication emails, optimise current emails and migrate transactions emails into Responsys (ESP)

Build high quality and visually appealing emails using the ESP (preferably Responsys)

Execute targeted email campaigns for better results

Reporting and analysis of campaigns to asses efficacy

Create a range of website banners supporting partnership marketing activity

Support CRM Executives in building weekly email campaigns

Essential Skills, Knowledge and Experience:

Experience of creating life cycle (trigger) communications and using ESP or CRM tool to target the right segment with the right message.

Strong CSS, HTML and JavaScript skills along with good understanding of SQL.

Understanding of rules and governance around life cycle communications

Understanding of customer journeys and retention, acquisition and engagement

Keen interest and experience in data manipulation, segmentation and personalisation

Demonstrable experience of testing and reporting for continuous improvement

Good creative skills and ability to use Photoshop and Illustrator

Experience of creating website pages and microsites using CMS system

A high level of attention to detail and ability to proof read

Proficient in the use of Microsoft PowerPoint, Excel, and Word.

Understanding of protecting data integrity and customer information

Adherence to brand guidelines and email best practices to create impactful designs, emails and banners

Experience of using Responsys as an ESP would be an advantage.

Any experience of using Faststats, PeopleStage and Google Analytics would be an added advantage.

Employment Type: Permanent
Duration: Permanent

Pay: 30,000 to 33,000 GBP (British Pound)
Pay Period: Annual