CRM Email Marketing Executive
Posted Feb 17
Kingston Upon Thames, Surrey, United Kingdom
This employer requests that only candidates in United Kingdom apply to this job.
You appear to be located in United States, not United Kingdom, so you will not be able to apply for this job.
Role CRM Executive/Email Marketing Executive
Location - Kingston Upon Thames
Salary £30,000 to £33,000
The ideal candidate will support the CRM function to ensure that all life cycle communications are on brand and optimised for engaging and retaining customers and driving revenue through repeat bookings.
Work closely with the IT, ESP account manager and analytics agency to build life cycle communication emails, optimise current emails and migrate transactions emails into Responsys (ESP)
Build high quality and visually appealing emails using the ESP (preferably Responsys)
Execute targeted email campaigns for better results
Reporting and analysis of campaigns to asses efficacy
Create a range of website banners supporting partnership marketing activity
Support CRM Executives in building weekly email campaigns
Essential Skills, Knowledge and Experience:
Experience of creating life cycle (trigger) communications and using ESP or CRM tool to target the right segment with the right message.
Understanding of rules and governance around life cycle communications
Understanding of customer journeys and retention, acquisition and engagement
Keen interest and experience in data manipulation, segmentation and personalisation
Demonstrable experience of testing and reporting for continuous improvement
Good creative skills and ability to use Photoshop and Illustrator
Experience of creating website pages and microsites using CMS system
A high level of attention to detail and ability to proof read
Proficient in the use of Microsoft PowerPoint, Excel, and Word.
Understanding of protecting data integrity and customer information
Adherence to brand guidelines and email best practices to create impactful designs, emails and banners
Experience of using Responsys as an ESP would be an advantage.
Any experience of using Faststats, PeopleStage and Google Analytics would be an added advantage.
Employment Type: Permanent
Pay: 30,000 to 33,000 GBP (British Pound)
Pay Period: Annual