Content Marketing Manager Posted Aug 30
iManage , Chicago, IL
 
Overview

The Content Marketing Manager is a creative marketing communications professional, preferably with a writing background. The ideal candidate is able to develop engaging content to attract and retain customers. For this position, it’s also essential to be up-to-date with new technologies and marketing trends.

Primary Responsibilities

Content creation: Develop a variety of primarily customer-facing content ranging from business level to lightly technical. Content types may include:
Case studies
White papers
Datasheets
Presentations
Blog articles
Press releases
Web content
Emails
Video
Content marketing: Use content as a means of supporting go-to-market product for industry campaigns and to drive in-bound marketing leads.
Develop content strategy to support marketing campaigns and drive inbound leads
Develop and deliver to editorial calendar
Measure and report on content effectiveness and optimize programs and content based on analysis
Implement / manage SEO program

Position Requirements

BA Marketing, journalism, business, communications
5+ yrs. relevant experience
Experience developing compelling content across the types listed above
Prior work in B2B solutions, preferably in technology and/or software development environment.
Excellent communication and writing skills in English
Word, PPT, WordPress
Video story boarding, scripting (editing)
Editorial mindset that seeks to understand what audiences consume and how to create it
Hands on experience with SEO and web traffic metrics
Expertise in social media platforms
Project management skills and attention to detail
Excellent, professional written and verbal communication skills
Ability to work independently and in a team environment
Exceptional time and project management skills, including the ability to handle multiple stakeholders with changing priorities

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